MARK BAUMAN Fresh looks. Eye catching designs. Designs and logos that look and feel like the companies they stand for. Effective campaigns. Websites that cut costs and boost profits. That’s what I do, and I do it all very well. During my 10 years working in the advertising and creative fields, I’ve learned a lot about the needs of tiny (1 to 2 employee), small (3 to a few hundred employees) and large (1000 or more employees) business. For instance, I’ve learned that businesses of all sizes want their advertising and marketing dollars to make a difference. Whether it’s building a credible name, establishing a respected Web presence, or garnering more market share, I specialize in creative strategies that do one thing: get results. I don’t simply create beautiful eye catching designs. I create the right types of eye catching designs to get your message across and meet your unique marketing, promotional, or advertising needs. As the Creative Director at SMI (Smart Marketing Inc.) in Atlanta, Georgia I’ve worked with every aspect of marketing and advertising, including print and online catalogs, eCommerce website design, print and online advertising, email and database marketing, and rich-media mini sites and banner ads. During my time with this company, I gave a variety of online stores a new look and feel, but my designs had one overall purpose: to get customers to stay on the site longer, to get them to click on more sales items, and, most important, urge them to the check out. These sites got results, increasing yearly sales by 60 percent. When I worked as Director of Creative Services for Bresette & Company in New Hampshire, I worked with a wide variety of clients in a broad range of industries. Some of the advertising and marketing promotions I created during that time won awards for their creativity and effectiveness. Perhaps I understand the marketing needs of businesses so well because I’ve helped grow my own businesses over the years. Many years ago, I worked with a small team of dedicated dreamers to start and build a company called Digital Bungalow. This Interactive Agency, located in Salem, MA, started small, with just one client and fewer than 5 employees. We grew that business, earning large accounts such as the Wall Street Journal, Viacom, and even the celebrity Rodney Dangerfield. For the Wall Street Journal, I developed a mini Website designed to cut costs for the paper’s Weekend edition. Our mission was to find a way to get 100 percent of the paper’s subscribers to update their subscription information online, saving the company a huge deal of money in paper, printing, and postage. We developed a fun email campaign that allowed us to update customer addresses and keep them up to date, and it worked.
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