Creative innovator and leader, with a proven 25+ year track history of delivering effective creative design and multi-channel integrated marketing campaigns that generate results. I have a diverse background in traditional design, digital, demand generation, and media production. I am experienced in navigating both the agency and corporate worlds.
04.2022 - Present: Signify Health, Dallas, TX
Sr. Director Brand and Marketing Services
As Signify Health’s Sr. Director Brand and Marketing Services, I manage Signify Health’s brand and content ecosystem. I lead an integrated team of brand marketing specialists, creative services teams, and digital ecosystem experts in our on-going drive to deliver on brand marketing campaigns, and communications to market.
05.2017 - 04.2022: Change Healthcare, Nashville, TN
Vice President, Creative Services
As Change Healthcare’s Vice President of Brand and Creative Services, I lead a multi-disciplinary team of branding gurus, and creative marketing specialists in the thoughtful rollout of the Change Healthcare brand, and sales and marketing content. The team consists of graphic designers, illustrators, web designers, media producers, and creative writers.
03.2012 - 05.2017: McKesson Corporation, Newton, MA
Director of Creative Services
As McKesson’s Director of Creative Services, I led the creative development of all sales and marketing materials for the McKesson Health Solutions Business unit. The creative services team consisted of art directors, designers, developers and media specialists.
04.2008 - 03.2012: M3 Health, Philadelphia, PA
Directed a cross-channel creative team in designing, developing and launching engaging video rich, flash-based web programs for some of the world’s largest pharmaceutical companies — Novartis, Lilly, King Pharmaceuticals, Johnson and Johnson and Bristol Myers Squibb.
12.2006 - 04.2008: Aspen Brands Company, Norcross, GA
Directed a multi-national team on redesigning the company’s fleet of websites with the #1 goal of increasing conversion rates. Lead the development of print and online catalogs, eCommerce website designs, print and online advertising, email and database marketing, SEM, SEO, rich-media mini sites and banner ads.
12.2005 - 12.2006: Bresette and Company, Portsmouth, NH
Supervised all creative development and created innovative advertising and marketing solutions to reach customers client base. Mediums — interactive, broadcast, print. Clients: Mount Sinai Medical Center, Profile Bank, Bioceutica, Wentworth Douglass Hospital.
12.1999 - 12.2005: Digital Bungalow, Salem, MA
Managed a team of designers and programmers to design and develop integrated on and offline marketing materials. Clients: The Wall Street Journal, New England Patriots, Financial Times, iParty, Brighams Ice Cream, American Student Assistance, and SoBe.
05.1996 - 12.1999: Clarke Goward Advertising, Boston, MA
Art directed print advertising campaigns, content development for nationally recognized brands. Clients: Eastpak, Cider Jack, NStar, Papa Ginos, and more.
- Creative Direction
- Art Direction
- Interactive UX/UI
- Video Production
- Integrated Marketing
- BFA, Montserrat College of Art
- Advisor, The George Washington University School of Business
2019 Change Healthcare Gold Values Champion
2018 Change Healthcare Gold Glow Award
2007 4th Annual Service Industry Advertising Awards:
Gold: Pease Golf Course website
Gold: Nantucket Island Living magazine
Gold: Magazine Ads for BT Productions Fall 2006 play
2007 9th Annual NH Internet Awards:
Gold: Best Use of Technology Site – Pease Golf Course
2007 New England Society of Healthcare Communication’s (NESHCo) Lamplighter Awards:
1st place: Wentworth-Douglass Hospital Quarterly Magazine
1st place: New England Sinai Wound Healing Center Brochure
1999 Hatch Award: Honorable Mention small space print ads for Ragged Mountain
1998 Clarke Goward Terrier Award: Clarke Goward employee of the year