mark bauman

mark bauman

Creative innovator and leader, with a proven 25 year track history of delivering effective creative design and multi-channel integrated marketing campaigns that generate results. I have a diverse background in traditional design, digital, demand generation, and media production. I am experienced in navigating both the agency and corporate worlds. 

Work Experience:

05.2017 - Present: Change Healthcare, Nashville, TN

Vice President, Creative Services

As Change Healthcare’s Vice President of Brand and Creative Services, I lead a multi-disciplinary team of branding gurus, and creative marketing specialists in the thoughtful rollout of the Change Healthcare brand, and sales and marketing content. The team consists of graphic designers, illustrators, web designers, media producers, and creative writers. 

03.2012 - 05.2017: McKesson Corporation, Newton, MA

Director of Creative Services

As McKesson’s Director of Creative Services, I led the creative development of all sales and marketing materials for the McKesson Health Solutions Business unit. The creative services team consisted of art directors, designers, developers and media specialists. 

04.2008 - 03.2012: M3 Health, Philadelphia, PA

Creative Director

Directed a cross-channel creative team in designing, developing and launching engaging video rich, flash-based web programs for some of the world’s largest pharmaceutical companies — Novartis, Lilly, King Pharmaceuticals, Johnson and Johnson and Bristol Myers Squibb. 

12.2006 - 04.2008: Aspen Brands Company, Norcross, GA

Creative Director

Directed a multi-national team on redesigning the company’s fleet of websites with the #1 goal of increasing conversion rates. Lead the development of print and online catalogs, eCommerce website designs, print and online advertising, email and database marketing, SEM, SEO, rich-media mini sites and banner ads. 

12.2005 - 12.2006: Bresette and Company, Portsmouth, NH

Creative Director

Supervised all creative development and created innovative advertising and marketing solutions to reach customers client base. Mediums — interactive, broadcast, print. Clients: Mount Sinai Medical Center, Profile Bank, Bioceutica, Wentworth Douglass Hospital.

12.1999 - 12.2005: Digital Bungalow, Salem, MA

Creative Director

Managed a team of designers and programmers to design and develop integrated on and offline marketing materials. Clients: The Wall Street Journal, New England Patriots, Financial Times, iParty, Brighams Ice Cream, American Student Assistance, and SoBe. 

05.1996 - 12.1999: Clarke Goward Advertising, Boston, MA

Art Director

Art directed print advertising campaigns, content developement for nationally recognized brands. Clients: Eastpak, Cider Jack, NStar, Papa Ginos, and more.

Skills:

  • Creative Direction
  • Art Direction
  • Interactive UX/UI
  • Video Production
  • Photography
  • Advertising
  • Integrated Marketing

Education:

  • BFA, Montserrat College of Art
  • Advisor, The George Washington University School of Business

Awards:

  • 2019 Change Healthcare Gold Values Champion

  • 2018 Change Healthcare Gold Glow Award

  • 2007 4th Annual Service Industry Advertising Awards:
    Gold: Pease Golf Course website
    Gold: Nantucket Island Living magazine
    Gold: Magazine Ads for BT Productions Fall 2006 play

  • 2007 9th Annual NH Internet Awards:
    Gold: Best Use of Technology Site – Pease Golf Course

  • 2007 New England Society of Healthcare Communication’s (NESHCo) Lamplighter Awards:
    1st place: Wentworth-Douglass Hospital Quarterly Magazine
    1st place: New England Sinai Wound Healing Center Brochure

  • 1999 Hatch Award: Honorable Mention small space print ads for Ragged Mountain

  • 1998 Clarke Goward Terrier Award: Clarke Goward employee of the year